Next I may use certain qualifying keywords to discover potential niches. You may have heard these called “discovery keywords”, and they are exactly that.

If you go to Google and type in any of the following keywords (make sure you surround them with double quotes for exact matches):

You can also use the Google Keywords Tool (https://adwords.google.com/select/KeywordToolExternal), just make sure you uncheck “Use Synonyms”. You only want exact matches.

Discovery keywords are a great way to find what people are looking to do, solve, or accomplish.

Finally, I like to capitalize on the “low hanging fruit.” That is, it’s always much easier to sell a similar product to one that’s already selling well than to try to enter a market cold. If you research your potential competitors up front, you’re going to get a pretty good idea as to how well they’re doing, both in terms of checking their traffic rankings by Alexa (http://www.alexa.com) and Compete.com (http://www.compete.com), as well as their Pay-Per-Click (PPC) ads in Google, Yahoo, and MSN (at a minimum). We’re going to cover that in the next section.

For now, let’s recap on some of the resources we’ve discussed, plus add a few more. Then I’ll show you how to research your niche, a very important part of the process.

After that, I’ll show you a quick way to check the potential profitability of a niche.

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