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What
Are the Differences Between Upsell, Cross Sell, and a Back-End Sale?
Upsell:
After they make their purchase (but before they pay), you attempt to
upgrade them to a premium version of the offer for more money. (e.g. A
fast food restaurant might ask them whether they’d like to “supersize”
their order. A movie refreshment stand might ask whether they’d like a
large soda for only 75 cents more instead of a medium one)
Cross
sell: After they make their purchase (but before they pay),
you attempt to sell them complementary products. (e.g. a Fast food
restaurant might ask “do you want fries with that” when only a sandwich
is ordered)
Back-end sales: After they have
purchased your product (and paid for it), you follow-up with them at a
later date and attempt to sell them a more expensive product that they
may be interested in, usually, but not always, complementary to the
original product they purchased (e.g. Someone purchases the soundtrack
to the Sopranos from Amazon. When the Sopranos mega-anniversary
platinum entire DVD collection comes out, Amazon sends you an email to
let you know about it and how you can get a discount if you buy from
them)
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