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Some Other Keyword
Research Tools
One
need to choose those keywords that are
frequently searched for and which is in high demand, but not being
already used
by many other websites and competitors, and thus has low competition.
There are
a number of keyword research tools that can help you find them. Apart
from the Wordtracker which was
already discussed in an other article, we have some more equally
important
research tools like the Overture, Google AdWords Keyword and Guidebeam.
Overture's keyword suggestion tool is
free and much
quicker to use than Wordtracker. It works more like the Wordtracker but
doesn't
tell you how many websites are targeting each keyword phrase. For
example if
you type ‘Computer’, the Overture search suggestion tool will tell you
that
during the last month the word ‘Computer’ was searched, say for example
459550
times at Overture.Com. Similarly 'computer game' was searched 302210
times.
Also, given one word it will tell you all relevant combinations of that
word,
which are based on actual searches done by people. If the word you
keyed in is
not a common search term then you will not get any results. It means
that very
few people have actually searched for that word during the last month. Even
Google Keyword Tool generates
potential keywords for your ad campaign and reports their Google
statistics,
including search performance and seasonal trends. Features of this tool
include,
Guidebeam is an interesting
resource. Type in a phrase
and it will suggest a large number of related searches. The numbers
generated
against each phrase are Guidebeam's estimation of how relevant that
phrase is. These
softwares are useful for researching how people search the web and then
optimizing your own web pages so that more people find your web site. |
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