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Web Hosting Services and Domain NamesChoosing
an appropriate domain name is very important. First and foremost, when
it comes
to domain names, try to stay away from the silly, stupid, ridiculous or
clever.
Keep your domain name simple and make it something your customers can
remember
if they lose the link to your business website. Take
note that, while your domain name on Geocities or AOL may seem like the
least
expensive way to go, it may also get you dropped from certain search
engines.
Some search engines ignore domain addresses that reside on these ‘free
servers’
or on the ‘cheap’ servers. Even
if your site is recognized and considered by search engines, a
professional
domain name that uses your primary company name or associated words is
likely
to get more attention and be considered as a stable business by your
prospective customers. Purchasing
domain names are not that expensive which cost about $100 and there are
many companies
that can register the name for you, provided it is available and has
not
already been used by another company. Using
one of your keywords in your domain name can increase your score on
some search
engines. For example, solderingirons.com could be
more effective as Electric-soldering-irons.com,
if that domain name was available. You
might also choose to establish more than one domain name using keywords
and
then link your ‘doorway’ domain sites to your primary site. But you
will have
to pay for each of the domain name and also the monthly hosting fees.
It all
depends on the type and size of your business and your competition. Keep
in mind that some search engines disregard ‘doorway’ sites.
So put at least a page of content on the doorway site with some useful
information and then link it to your primary site. But don’t design it
as an
empty page. The other reason being, you can have one, three, five, or
even more
email addresses that all contain your business name, and give your
business a
professional feel. When customers get emails from dominicstone@solderingirons.com they feel as if they are
dealing with a stable, professional business operation. No need for customers to understand how you manage all your email boxes on your domain. They just need to feel your business is dependable and reputable. |
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