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Website
as Storefronts
A
customer walks into the store, browses through products and
shelves, picks up items, inspects, considers the prices, chooses a
product and
takes it to the cash register to pay. Now if you want to sell your
products
online, then your site must be enabled for e-commerce, where you must
have the
following features:
- You
need to provide plenty of content and product description like sizes,
dimensions, colors and comparisons with other similar products. It must
allow the customer to choose a product, get a clear pricing and
shipping costs on the product, complete the transaction and get an
order number, and/or invoice confirmation via email. Allow your
customer to choose a shipping method.
- You
must tell the customer if the item is in stock or delivered against
order. Ideally, you should have an email contact or live help if the
customer has a question. Most importantly you must respond immediately!
If you want to provide your own live chat and help desk services on
your website, specialized softwares are available for purchase.
- Be
sure your customer service links are large and clearly marked, so your
client does not have to dig around to find information.
- Provide
an ‘about us’ section or a section about your policies. If you have
privacy statements and customer satisfaction policies, your customer
will feel better about shopping in your store.
- You
probably want to have customer quotes and references on the storefront
page, as well, to let your prospective client know that others are
happy with your service.
- Provide
an FAQ with information about your return-back policies, guarantees,
shipping prices and insurance charges if any.
- If
you are so inclined, you can offer a print catalogue if the customer
prefers to order one from your storefront and shop in the privacy of
their homes.
- Do
not annoy your customers by presenting products that are marked ‘sold’
or pages that say ‘under construction’ or ‘coming soon’.
- Do
add new content frequently, so your returning customers will not be
bored by seeing the same products they saw four months ago.
- If
your site has got a date tag or has current references, be careful to
change these references frequently so you don’t give the perception
that nobody is attending or reading your site.
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